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Dec 12 09

Internet Lead Generation and Distribution business guide – for internet marketers and lead companies

by Paddu

Over 70% of the consumers initiating their shopping and buying processes with the internet, every segment of the business – no matter what size it is – is looking for internet to generate leads and get prospects. If you are considering getting into this business or already into it, here is a business guide. Just as the internet businesses are highly scalable and profitable, you can also go wrong and lose tons money easily. Hence do your home work before plunging into the business. This brief guide provides pointers to what you should consider, implement and practice. Using a lead distribution, delivery and management software such as LeadPro247 helps to automate several areas of internet lead generation and distribution companies. However, the software is just a tool and enabler of good business practices.

Internet Lead Distribution and Delivery business guide

View more presentations from Paddu Govindaraj.

You may also take a look at my earlier post on features of internet lead distribution and management software for lead generation companies and marketers. You can provide value addition to lead buyers by providing a free subscription to lead tracking and management system (or back office system).

Nov 29 09

Insurance Lead Tracking and Management Overview Guide

by Paddu

Insurance agents, brokers and professionals have started leveraging the internet lead generation capabilities in order to meet the needs of the technology savvy consumers and businesses. Insurance leads are either generated on their own sites or bought from insurance lead companies. As a result on time critical nature of web leads, insurance professionals have also started using the web based lead distribution, tracking and management software tools such as LeadPro247.

The following brief document summarizes the features of insurance lead management concepts and solution features.

You may also check out a blog dedicated to the needs of insurance agents, brokers and professionals. This insurance lead tracking and management resource blog was recently launched by LeadPro247.

Insurance Lead Tracking and Management blog

The Insurance Lead Management blog includes discussions and best practice solutions for all insurance lead verticals including health, life, LTC, home, auto, annuities, business / commercial and renters insurance.

Aug 16 09

Lead Distribution Software features for Internet Lead Generation Companies

by Paddu

Internet Lead Generation as an Industry

Internet Lead Generation is the primary source of sales leads acquisition for many business segments in today’s internet dependent world. In tune with the growth and wide usage of internet for demand generation, a large lead generation and distribution industry has taken its root. Several years back, it used be a few large ones such as Lending Tree. However, in the past couple of years thousands of organizations – both small and large – have started internet lead generation activities. Nowadays, the industry is also more mature and trusted by the consumers, even though there are a lot of fly-by-night operations selling dreams and unproven products and services.

Lead Capture Automation

Landing pages are used to capture lead information and SEO and PPC techniques are employed to drive traffic to these landing pages. The process of automation can be leveraged from this point onwards to streamline the operations and maximize lead conversion rates. A good lead capture and distribution software tool will be very handy.

Lead Distribution – Pain in the …..

Assuming that the leads are captured in efficient manner, the pain starts in the process of determining the buyer with several criteria / filters in the play. The pain continues in the lead delivery step as the leads are to be delivered as quickly as possible. Of course, no one can guarantee the delivery of emails through the internet with the all the spamming going on. And to top it, almost all small lead buyers users use free email addresses (such as Hotmail, Yahoo, various ISP mails, etc.). Here is where a smart lead distribution software solution can help the lead generation companies in automating their day-to-day operations and help clients convert more leads by timely followup.

Internet Leads Distribution Solution for Lead Generation Companies

The above presentation / document summarizes the features to look for in an internet lead distribution software solution.

Jun 10 09

Welcome to LeadManagementGuide.Com

by Paddu

Welcome to LeadManagementGuide.Com, a resource site for small and medium sized businesses, marketing professionals and entrepreneurs. If you are leveraging internet as your primary business development and demand generation tool, then this will be an invaluable site.

I intend to provide useful links and pointers to various how-to guides, white papers, technical brochures, presentations, reference manuals, etc. related to lead generation, sales lead tracking, distribution, nurturing and management.

You may also visit our other lead management related resources blogs (links provided in the blog roll below) for additional information.

Thanks for stopping by and please do drop in often when you have few minutes. Happy Marketing!


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